When deciding on a topic for my degree project I wanted to design something that fully represents who I am. While the Olympics may seem slightly arbitrary, delving into its components truly reveals some of my core personality traits and values. Since I was five years old, I was a swimmer and was obsessed with watching the summer Olympics every four years. The games inspired me to work hard at anything I wanted to achieve. I also love culture and travel, I find that the Olympics are one of the only events that bring countries together for a reason that is not war.

Finally, as a designer, I am enamored with brand identities. When I first learned about the complex design strategy that goes into branding the Olympic Games, I was extremely impressed. It was natural that I picked a place dear to my heart, my home city Los Angeles. This brand identity uses bright, fresh design elements that represent the beautiful city of Los Angeles and also the California girl in me.

Download the full brand guidelines here.

• Date Spring 2016